Privacy Policy

Last updated: October 2025
Controller: Conjurer Solutions Ltd
Company Number: 06284919
Registered Address: 14 Portman Crescent, Bournemouth, Dorset BH5 2ER, United Kingdom
Contact Email: dpo@conjurersolutions.co.uk

This Privacy Policy applies to the User Needs Mapping website and services, which are owned and operated by Conjurer Solutions Ltd.

1. Introduction

Conjurer Solutions Ltd (“we”, “us”, “our”) respects your privacy and is committed to protecting your personal information. User Needs Mapping is a product, methodology, and brand owned and operated by Conjurer Solutions Ltd. This Privacy Policy explains what data we collect, how we use it, our lawful bases for processing, and your rights under the UK GDPR and the Data Protection Act 2018.

2. What Information We Collect

We collect and process only the data necessary to provide and improve our services:

  • Identity Data: first name, last name, title

  • Contact Data: business email address, telephone number, company name

  • Website Data: cookies and server logs (e.g., IP address, browser type, pages visited)

  • Marketing Data: newsletter subscriptions and email preferences

3. How We Collect Information

We obtain personal data when you:

  • Complete web forms, subscribe to updates, or request information via the User Needs Mapping website

  • Communicate with us by email or phone

  • Attend our workshops or training sessions

  • Visit our website (see Cookies below)

4. How We Use Your Information

We process your data only where the law allows, for the following purposes:

We do not sell personal data to any third party.

5. Cookies and Website Analytics

Our website uses cookies to enable basic functionality and collect anonymous usage statistics via Google Analytics.
You can refuse or delete cookies in your browser settings. Disabling cookies may affect site performance.
Analytics data is retained for no more than 26 months.

6. Data Sharing and Sub-Processors

We share limited personal data with trusted third-party service providers who act as data processors on our behalf.
These providers deliver secure cloud-based services and are bound by GDPR-compliant Data Processing Agreements (DPAs) and Standard Contractual Clauses (SCCs) where applicable.

We ensure equivalent protection for any international transfer of personal data outside the UK or EEA by using Standard Contractual Clauses and the UK International Data Transfer Addendum.

7. Data Retention

We retain business contact information for up to three years after our last interaction unless a longer period is required for legal, regulatory, or contractual reasons.
Cookie and analytics data are retained as noted above.

8. Data Security

We implement appropriate technical and organisational measures to protect personal data, including:

  • Multi-factor authentication (MFA) for system access

  • Encryption of data in transit and at rest

  • Role-based access controls and audit logging

  • Regular security training and policy reviews

9. Your Rights

Under the UK GDPR you have the right to:

  • Access your data (Art. 15)

  • Request correction (Art. 16)

  • Request erasure (Art. 17)

  • Restrict or object to processing (Arts. 18–21)

  • Request data portability (Art. 20)

To exercise any of these rights, contact us at dpo@conjurersolutions.co.uk.
You also have the right to lodge a complaint with the Information Commissioner’s Office (ICO):
https://ico.org.uk | Telephone: 0303 123 1113

10. International Data Transfers

Some sub-processors operate outside the UK and EEA.
Where this occurs, we rely on Standard Contractual Clauses (SCCs) and the UK International Data Transfer Addendum to ensure that an adequate level of protection is applied.

11. Changes to This Policy

We may update this policy to reflect changes in our data-processing activities or legal obligations.
The latest version will always be available at https://userneedsmapping.com/privacy
Material changes will be communicated directly to subscribers or clients where appropriate.

12. Contact Us

If you have questions about this policy or how we handle your data, please contact:
Data Protection Lead
Conjurer Solutions Ltd
Email: dpo@conjurersolutions.co.uk.